Roles: Graphic Design, Creative Direction
The Leap is an organization founded by Naomi Klein and Avi Lewis that advances a radically hopeful vision for addressing climate change and building community power. I helped them create social graphics for a variety of their digital campaigns. In each campaign, the focus was on creating bold and engaging graphics that shared a graphic language. The images below incorporate the Leap's most recently updated branding.
These bold yellow and black graphics were designed for a campaign aimed to galvanize audiences around Alberta oil cleanup initiatives.
Social graphic maximizes emotional impact with colour and type.
