The Leap is an organization founded by Naomi Klein and Avi Lewis that advances a radically hopeful vision for addressing climate change and building community power. I helped them create social graphics for a variety of their digital campaigns. In each campaign, the focus was on creating bold and engaging graphics that shared a graphic language. The images below incorporate the Leap's most recently updated branding at the time.
These bold yellow and black graphics were designed for a campaign aimed at informing audiences and encouraging them to take action for Alberta oil cleanup.
The graphics below precede the Leap's updated branding language, but still strive for some visual consistency. Strong typographic hierarchy and bold imagery helped engage audiences.
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