2024 Amethyst Award Winner (Celebrating Excellence in the Ontario Public Service)
Roles: Creative direction, Visual identity design, Environmental graphics, Data visualization, User interface design
This exhibit was produced by the Ontario Science Centre (OSC) for the Canadian Race Relations Foundation. It helps visitors explore the mental processes that can help them think and act quickly--and learn how they can lead to dangerous biases, racism and discrimination. Developed together with science researchers and industrial designers at the OSC, the visual language and graphics of the exhibit subtly and explicitly address the mental processes that lead to inequity.
A palette of flesh-toned brush strokes form the basis of the visual identity for the three exhibit clusters. They are layered and recombined to create visual variety but still maintain cohesion. The blue and red accent colours are a nod to the exhibit content that addresses "us vs. them" mental processes, which often underpin biases.
The heading and body text are typeset to optimize accessibility and engage visitors with the compelling research.
