Roles: Graphic design, creative direction
In 2014 Greenpeace Canada asked me to design a banner for one of their media actions promoting solar energy use in Alberta. The design solution featured a highly legible colour combination and fonts that were easy for Greenpeace volunteers to paint on the banner. Simple iconography was used to communicate the idea quickly and effectively. The action garnered media attention from local news sources and furthered the renewable energy conversation.

Local Alberta media covering event.

Brave Greenpeace volunteers climbed Alberta's first oil derrick to mount signs.
Brave Greenpeace volunteers climbed Alberta's first oil derrick to mount signs.
Concept proofing diagram shared with internal team prior to production.
Concept proofing diagram shared with internal team prior to production.
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