IG Post Cover -Campaign Day 3
IG Post Cover -Campaign Day 2
IG Post Cover -Campaign Day 1
Roles: Graphic Design, Creative Direction
The KPMB 2022 Promotions Campaign was a multi-channel initiative spanning IG Feed posts, IG stories, LinkedIn, and website material.
The challenge was to create a cohesive look and feel across all graphics and visually balance the 15 promoted employees. The solution leveraged black and white photography from the visual identity toolkit, and subtle grayscale gradients that create movement and cohesiveness.
IG story proof layout for final review.
IG Feed draft mockup - context for image composites
Performance on IG - first campaign post vs. regular project post.
Composite graphic for Linkedin.